Costa Blanca North has very distinct towns. The far northern coastal towns of Javea and Moraira represent excellent examples of upmarket coastal living. The towns offer a mix between traditional and modern real estate. Easy access to a port and a traditional old town, and year-round activity. Realistically, there are some downsides which include pricing at the top end of the Costa Blanca spectrum. Limited cultural activity requiring travel to larger city, distance from the two large airports (fortunately expensive tolls have been eliminated from 2020). Predominance of English expats, meaning some nationalities may be worried about integration. Nonetheless, the pros, bearing in mind the alternatives along the Costa Blanca North , outweigh the cons.

In total contrast are larger towns such as Benidorm, specifically the Finestrat axis running from north of the AP7 to the beach at Playa Finestrat. Sufficiently far from the low-end tourism zone of central Benidorm. New and modern developments, and projects which are suited to the retiree market, offer a good quality modern product.

The zone between L’Albir (Alfaz del Pi) and Altea is an excellent option for non-British multinational clients looking for a mix of busy year-round activity, touristic and Spanish residents, as well as a mix of product.